The practitioner’s handbook on medicines advertising law and advertising for food supplements, health claims, foods for special medical purposes, medical devices and cosmetics
Essential for pharmacists and druggists: A legal guide to advertising rules for health products - Available from bookstores or Amazon
Advertising for health-related products is subject to particularly strict legal regulation. Courts apply stringent standards to health claims. Advertising for medicinal products and other remedies, medical devices, food supplements, foods for special medical purposes and cosmetics is also restricted by specific laws and regulations. The risk of cease-and-desist letters and litigation is particularly high for these products. This book sets out the current legal position, illustrated by several hundred court decisions.
Contents:
- Selection of terms, texts and media
- Advertising with Trademarks
- General principles of competition law, misleading and comparative advertising, advertising with prices and discounts
- Search engine optimisation and search engine advertising, social media and influencer marketing
- General requirements for health-related advertising
- Prohibitions and restrictions under medicines advertising law
- Advertising for medicinal products, pharmaceutical price controls, and advertising discounts and benefits
- Advertising medical devices
- Advertising food supplements, especially HEALTH CLAIMS
- Advertising for foods for special medical purposes
- Advertising for cosmetic products
Table of Contents
Back to table of contents
1st edition, November 2024, 408 pages, XchangeIP Verlag, available from bookshops or Amazon
ISBN 978-3-00-079406-3
Author: Thomas Seifried, Attorney specialising in healthcare advertising law and certified specialist in intellectual property law
Author: Thomas Seifried, Attorney and Certified Specialist in Intellectual Property Law
Competition law attorney Thomas Seifried has over 20 years of experience in competition law, with numerous notable successes, and has also been a specialist lawyer for intellectual property law since 2007. For many years, he has advised and represented companies and institutions in the healthcare and cosmetics sectors.